Cruelty Free Shopping© Beagle Freedom Project

Cruelty Free Shopping

by Ewa Biging - Editor in Chief, Just Breathe Mag

Today’s world is more confusing than ever. Most of us would love to do “the right thing”, meaning to make choices that are ethical; choices that are not killing our planet and every living thing on it.

Unfortunately, animal testing is still very common, although the value of the results and the necessity of these tests are very questionable:

A staggering 106,000 people die yearly from drugs tested safe on animals.

As we cannot rely on our governments to protect us, and of course also the animals used, from animal cruelty, a small charitable organization called the Beagle Freedom Project created an App that allows you to scan products and get an immediate response about it’s animal-testing status.

Download the Cruelty Cutter App. 

Using this App may offer some challenges, as your beloved Makeup might not be cruelty free. But it may give you some pleasure to roam the beauty department for the perfect new blush, which is not only the color you were searching for forever, but that also provides you with a genuine feeling to have some control in this crazy maze that is our life.

published: 09/30/2014

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